Selecting appropriate mediums, channels and technologies
This takes place at the level of conceptualization.
When a sender decides to encode a message, he or she must take two main things into consideration during this stage – the context and the audience (receiver). These factors influence both choice of medium and choice of channel. The key word here is appropriateness. Choice of medium and channel are directly influenced by the purpose of the message and the intended audience. Ask yourself the following questions when determining levels of appropriateness:
i. Who is my receiver?
ii. How best can my message be conveyed?
iii. Where is the communication act taking place?
iv. What is the situation surrounding the communication act?
v. Is my audience one person or several?
vi. What medium should I use, oral or written?
vii. Should I use technology? If so, which technology would most appropriate?
Scenario 1
Read the scenario below and answer the questions that follow.
Greg is ill and has to be away from school for two weeks. His mother encodes a letter to the school principal and sends it out in the mail.
In the above situation,
1. How else could Greg’s mother have gotten the message to the Principal?
2. Why do you think she chose to write a letter?
Answer: The telephone or email could have been used. She chose the letter because a letter is a more formal medium of communication and can serve as a permanent record.
Facilitators &; Barriers to Communication
Noise is anything that interrupts or blocks the flow of information. Whenever the understanding of a message is affected, the obstruction is considered a barrier to communication.
Some common barriers to communication are:
i. A language barrier
ii. A channel that is inaccessible to the receiver
iii. The message is ineffectively encoded or the meaning is ambiguous
iv. The medium is inappropriate to the message
Some common facilitators to communication are:
i. Choosing a familiar language
ii. Using an accessible channel
iii. Ensuring that the medium is appropriate to the message
iv. Using audio/visual aids to enhance the encoding of the message
The Communication Process & The Elements of Communication
Communication as a Process
Human communication is interpersonal, it is purposive and it is a process.
Question: What do we mean by process?
Answer: By process we mean that steps have to be taken and in a set/particular order to achieve a desired result/goal. These are the important elements of the communication process:
1. SENDER/ENCODER
The sender also known as the encoder decides on the message to be sent, the best/most effective way that it can be sent. All of this is done bearing the receiver in mind. In a word, it is his/her job to conceptualize.
The sender may want to ask him/herself questions like: What words will I use? Do I need signs or pictures?
2. MEDIUM
The medium is the immediate form which a message takes. For example, a message may be communicated in the form of a letter, in the form of an email or face to face in the form of a speech.
3. CHANNEL
The channel is that which is responsible for the delivery of the chosen message form. For example post office, internet, radio.
4. RECEIVER
The receiver or the decoder is responsible for extracting/decoding meaning from the message. The receiver is also responsible for providing feedback to the sender. In a word, it is his/her job to INTERPRET.
5. FEEDBACK
This is important as it determines whether or not the decoder grasped the intended meaning and whether communication was successful.
6. CONTEXT
Communication does not take place in a vacuum. The context of any communication act is the environment surrounding it. This includes, among other things, place, time, event, and attitudes of sender and receiver.
7. NOISE (also called interference)
This is any factor that inhibits the conveyance of a message. That is, anything that gets in the way of the message being accurately received, interpreted and responded to. Noise may be internal or external. A student worrying about an incomplete assignment may not be attentive in class (internal noise) or the sounds of heavy rain on a galvanized roof may inhibit the reading of a storybook to second graders (external noise).
The communication process is dynamic, continuous, irreversible, and contextual. It is not possible to participate in any element of the process without acknowledging the existence and functioning of the other elements.
Language as A Subset of Communication: The Case of Wild Children
In a previous post, Introduction to Communication Studies, the point was made that humans are not the only beings with a system of Communication and also that 'Language' is the name given to the human system of Communication. Therefore, though babies are born with the ability to communicate, they must be placed in an environment where they are able to acquire language inputs from older humans, otherwise they will not acquire Language. Below is a you tube clip on feral (wild) children, which emphasizes this point.
Linguistic Features of Jamaican Creole (Patois)
MODULE TWO (2) : LANGUAGE & COMMUNITY
Jamaican Creole is considered a language like any other for two basic reasons:
1. It possesses the characteristic features of a language AND 2. It performs the functions of a language.
Jamaican Creole is considered a language like any other for two basic reasons:
1. It possesses the characteristic features of a language AND 2. It performs the functions of a language.
Below is a brief outline of some of these linguistic features:
PHONOLOGY: the sound system of a language. Patois has a sound system independent of English.
- Jamaican Creole does not use the 'th' sound but substitutes with two other sounds: the 't' sounds as in 'tik' for the English 'thick' and the 'd' sounds as in 'dem' for the English 'them'.
- Jamaican Creole does not pronounce the 'h' sound at the beginning of English words. Therefore English 'hour' becomes 'our'. Similarly there is the tendency to hyper-correct and pronounce the 'h' sound at the beginning of words that do not require it, therefore English 'egg' becomes 'hegg' and 'exam' becomes 'hexam' and so on.
LEXICON: the vocabulary of a language. Although the lexical items of Patois are English based, many are used in non-English ways.
- Some Patois words that appear to be similar to English words do not carry the same meaning, e.g. 'Ignorant' in Patois means easily angered, very upset and not lacking knowledge (which is the English definition). Another example is 'Belly' that in patois can refer to pregnancy.
- Some English words are compounded to create nouns not present in English for example 'Foot bottom' for the sole of the feet and 'Eye water' for tears.
- Some Creole words are formed by reduplication (base words are repeated to form new words). For example friedi friedi to mean fearful or timid, chati chati to mean talks excessively or out of turn.
- Some Creole words are adopted from other non-English languages, eg, maroon-Spanish, pikni-Portuguese, unu, (you plural) -Igbo
GRAMMAR: rules governing the correct use of language
- Pluralization is signaled by the addition of the 'dem' after the noun eg. The people dem. Or to emphasize the numerical marker- 'de two book dem'.
- Possession is not signaled, as in English, with the apostrophe 's' suffix but by the word 'fi' as in 'A fi mi handout'
- Zero Copular construction. A Copular links the subject to the predicate. It is derived from the verb 'to be'. Creole can have a zero copular structure eg. Jane sick for Mary is sick in Englich or Jane de home for Jane is at home.
SYNTAX: the proper agreement of words in a sentence
- Patois mainly uses syntax to highlight certain elements within a sentence while English often uses pronunciation by verbally stressing that which is to be emphasized. For example Creole: Is Susan eat di chicken? versus English Susan ate the chicken? Creole: Is di chicken Susan eat ? versus Susan ate the chicken?
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